Video is one of the most powerful ways for music and audio technology brands to connect with their audience. For musicians, such as hobbyists and professionals alike, it’s not just about how gear looks, but how it performs in the real world. A great video gives them the chance to see the product in action, hear how it sounds and picture how it fits into their creative process.

Our marketing research has shown that musicians and audio technology users aren’t just interested in the what, they want to know the why. How will these features help them make better music? How can they use the product in the context of their own genre or workflow? While it’s impressive to see major artists using a product, what really resonates is seeing how they’re using your product.

At Cadence Solutions, we create video content that bridges that gap, turning core product messages into compelling and meaningful stories. We don’t just tick off talking points. We help translate them into real-world use cases that show how your product solves creative challenges and inspires action.

To bring that message to life, we follow a three phase video strategy:

Storyboard & Planning

Every video starts with a clear understanding of purpose, audience, and message. During the storyboard and planning phase, we work closely with your team to define the objectives of the content and the role it plays within your wider marketing strategy.

Using insight gathered from real audience conversations, and where appropriate, informed by our Cadence Intonation Matrix (CIM), we shape video concepts around what your audience actually wants to see, understand and trust. This ensures each video speaks directly to the questions, use cases and motivations that influence decision-making.

From structure and pacing to messaging and format, we plan each video with intent, aligning creative direction with audience behaviour before production begins.

Production & Post-Production

Our videographer will work closely with your team to walk through the production process and present visual examples of the filming approach. At Cadence Solutions, we don’t follow trends, we create content that feels unique, purposeful and connects with your audience at any point in the marketing funnel.

Once the creative direction is finalised, we’ll begin filming. Depending on scope, this may take from half a day to two full days. After filming wraps, we move into post-production, editing the footage into a cohesive, engaging video that reflects your brand and messaging.

We’ll first provide draft cuts for review to ensure everything aligns with the original intent. Once approved, we’ll produce short-form versions optimised for your social media platforms.

When everything is ready to go, we’ll schedule the final video and short-form cuts for release. The short-form videos will be added to your social media content calendar with timing tailored to audience behaviour insights gathered during the research phase.

Publishing & Performance Analysis

Once the videos are live, we begin tracking performance across key metrics:

• Engagement
• Impressions
• Click-Through Rate (CTR)
• Exit Rate (when viewers stop watching)
• Completion Rate (how many watched to the end)
• Audience Retention
• Outbound Clicks

These insights allow us to make real-time adjustments to future short-form content, helping increase reach and improve overall performance across platforms.

Ultimately, this data helps us shape future content. that speaks directly to your audience and strengthens the connection between your product and their creative vision.

Let’s talk about your story and bring it to screen. Contact us today to organise a free quick consultation to talk more about your video marketing strategy.