For audio and music technology brands, social media is a vital tool for reaching a wide range of audiences, from hobbyists and practitioners to seasoned industry professionals. Our industry peers are constantly engaging with platforms to discover new product releases and explore how other musicians and audio and music technology enthusiasts are using their gear.
At Cadence Solutions, we’re big believers in the power of social media and the reach it can have for your brand. Whether you’re launching a new product, re-marketing, running a branding campaign or simply sharing helpful tips and tricks, we tailor your social strategy to speak directly to your end user in the audio and music technology space.
But this isn’t just about managing your accounts, it’s about understanding, building and expanding your network. Our mission is to position your brand as a trusted industry leader delivering outstanding products and services. Whether it’s reaching untapped audiences or creating new business opportunities, we’ll help develop a strategy that drives growth, boosts sales and builds lasting loyalty.
We’ll work with your team to ensure the right strategies are in place to put your brand in the spotlight. Whether it’s through paid media, earned media or a blend of both, we’ll guide you through the marketing funnel to reach your goals in the audio and music technology industry.
To put your social media strategy into motion, we follow a clear, three-step methodology:
Our main goal is your goal. We begin by working closely with your team to define the aims and success metrics for your social media strategy.
From there, we analyse the platforms you’re currently using and apply our in-house audience analysis system, the Cadence Intonation Matrix (CIM), to understand how your audience is actually engaging across social channels. This allows us to explore five key factors:
- Who your audience is and how they engage
- What they’re saying about your brand and your competitors
- How they discover you
- How they use your products
- What signals indicate genuine interest and intent
With this insight, we define two core strategic directions:
- Which platforms are best suited to your brand
- What types of content your audience engages with most
Each platform is used differently depending on how users interact with it. That’s why we develop tailored engagement strategies for each channel, ensuring your message lands in the right place, at the right time and with the right tone.
By planning with insight at the core, our aim isn’t just to increase conversions, it’s to build a loyal audience and long-term brand advocates.
Once your direction is set, we bring it to life through powerful content. Our in-house team includes digital designers, photographers and videographers, all with experience across branding and campaigns for a wide range of industries.
Our graphic designer will collaborate with you to create infographics that align with your brand’s visual identity, from imagery and colour palettes to overall style. At the same time, our photographer and videographer will help determine what types of photos and short-form videos will resonate best with your audience and suit your campaign goals.
During this phase, we’ll also begin brainstorming post ideas for your campaign, tailored to each platform. Every piece of content is designed to reflect your brand voice. It’s not just about putting words together, it’s about putting together the right tagline to connect with your audience, spark interest and drive action.
We’ll also make sure the right tags and hashtags are used to attract the kind of followers who will champion your brand.
Once content is finalised, we build a social media calendar so every post is locked in and ready to go. Using analytical insights from our planning phase, we’ll identify the ideal posting times and frequency. Each platform has its own harmony and we ensure your posts align with it seamlessly.
With your calendar set, it’s time to go live. As each post hits your channels, we track engagement, impressions, interactions and shares. If we notice a post isn’t performing, we don’t wait, we’ll make real-time adjustments to keep the momentum going and ensure every piece gets the attention it deserves.
Because we’re a data-driven agency, we place a lot of value on performance insights. At the end of the campaign, we’ll deliver a clear and detailed report that highlights what worked well and where we can fine-tune for future success.
After all, data is what helps us move forward with clarity and confidence.
Let’s talk about your social media strategy! Contact us today to organise a free quick consultation to get your social media campaigns moving.
Cadence Solutions
For audio and music technology brands, social media is a vital tool for reaching a wide range of audiences, from hobbyists and practitioners to seasoned industry professionals. Our industry peers are constantly engaging with platforms to discover new product releases and explore how other musicians and audio and music technology enthusiasts are using their gear.
At Cadence Solutions, we’re big believers in the power of social media and the reach it can have for your brand. Whether you’re launching a new product, re-marketing, running a branding campaign or simply sharing helpful tips and tricks, we tailor your social strategy to speak directly to your end user in the audio and music technology space.
But this isn’t just about managing your accounts, it’s about understanding, building and expanding your network. Our mission is to position your brand as a trusted industry leader delivering outstanding products and services. Whether it’s reaching untapped audiences or creating new business opportunities, we’ll help develop a strategy that drives growth, boosts sales and builds lasting loyalty.
We’ll work with your team to ensure the right strategies are in place to put your brand in the spotlight. Whether it’s through paid media, earned media or a blend of both, we’ll guide you through the marketing funnel to reach your goals in the audio and music technology industry.
To put your social media strategy into motion, we follow a clear, three-step methodology:
Planning & Strategy
Our main goal is your goal. We begin by working closely with your team to define the aims and success metrics for your social media strategy.
From there, we analyse the platforms you’re currently using and apply our in-house audience analysis system, the Cadence Intonation Matrix (CIM), to understand how your audience is actually engaging across social channels. This allows us to explore five key factors:
With this insight, we define two core strategic directions:
Each platform is used differently depending on how users interact with it. That’s why we develop tailored engagement strategies for each channel, ensuring your message lands in the right place, at the right time and with the right tone.
By planning with insight at the core, our aim isn’t just to increase conversions, it’s to build a loyal audience and long-term brand advocates.
Content & Design
Once your direction is set, we bring it to life through powerful content. Our in-house team includes digital designers, photographers and videographers, all with experience across branding and campaigns for a wide range of industries.
Our graphic designer will collaborate with you to create infographics that align with your brand’s visual identity, from imagery and colour palettes to overall style. At the same time, our photographer and videographer will help determine what types of photos and short-form videos will resonate best with your audience and suit your campaign goals.
During this phase, we’ll also begin brainstorming post ideas for your campaign, tailored to each platform. Every piece of content is designed to reflect your brand voice. It’s not just about putting words together, it’s about putting together the right tagline to connect with your audience, spark interest and drive action.
We’ll also make sure the right tags and hashtags are used to attract the kind of followers who will champion your brand.
Once content is finalised, we build a social media calendar so every post is locked in and ready to go. Using analytical insights from our planning phase, we’ll identify the ideal posting times and frequency. Each platform has its own harmony and we ensure your posts align with it seamlessly.
Delivery & Optimization
With your calendar set, it’s time to go live. As each post hits your channels, we track engagement, impressions, interactions and shares. If we notice a post isn’t performing, we don’t wait, we’ll make real-time adjustments to keep the momentum going and ensure every piece gets the attention it deserves.
Because we’re a data-driven agency, we place a lot of value on performance insights. At the end of the campaign, we’ll deliver a clear and detailed report that highlights what worked well and where we can fine-tune for future success.
After all, data is what helps us move forward with clarity and confidence.
Let’s talk about your social media strategy! Contact us today to organise a free quick consultation to get your social media campaigns moving.