Social Insights Shaping 2026

Social media performance can be difficult to interpret, particularly for new businesses. Understanding which metrics matter, how to evaluate them and how they inform future strategy is not always straightforward. As a newly established company that has been publicly operating for approximately six months, Cadence Solutions has chosen to be transparent in sharing our early social media results and the insights they provide for future growth.

This report is intentionally introspective. It is not designed as a performance showcase or a benchmark of success, but as a clear demonstration of how Cadence Solutions evaluates social media data, identifies patterns and translates insight into strategy. The purpose is to show how we think, how we assess performance, and how strategic decisions are formed when working with social data.

Having launched and scaled brands previously, we understand what early success and early challenges typically look like. For this reason, our initial approach focused predominantly on organic social activity rather than paid media. This strategy was intentional: to build credibility, establish relevance, and grow an audience made up of individuals and businesses genuinely interested in our services.

Cadence Solutions operates as a niche marketing agency serving the Pro Audio and Music Technology sector. While this market is inherently specialised and smaller in scale, it is also one we understand deeply. As musicians and industry professionals, the evaluation framework and strategic approach outlined in this report reflect the same methods we apply when working with clients in this space.

This report reviews performance across three platforms: Facebook, Instagram, and LinkedIn. Facebook and Instagram are leveraged primarily for engagement, retention, and awareness, while LinkedIn supports mid-to-bottom funnel B2B positioning and relationship development. The analysis focuses on the most meaningful early-stage indicators—Impressions, Engagement, and Video Retention, rather than an exhaustive set of metrics. This approach allows us to assess what is working, identify areas for improvement and inform strategic decisions moving forward.

The insights presented reflect marketing performance and audience behaviour, not direct sales outcomes. The objective is to understand how audiences engage with content, how they progress through the funnel, and how these learnings shape future marketing initiatives.

We begin with Facebook, the first platform used to establish Cadence Solutions’ social presence. Its performance provides early insight into how organic content gained traction and how engagement evolved as the page matured.

Facebook

Cadence Solutions has had a strong start to the year in terms of organic Facebook performance. Early results show healthy Reach and View metrics, indicating that content is resonating with the intended audience. As expected, performance has normalised following the initial launch period. The primary opportunity moving forward is improving conversion-oriented engagement. Specifically clicks, messages and follow-on actions through a more deliberate paid media strategy.

Facebook Reach and Views performed well during the initial launch phase. The subsequent downward trend is consistent with organic distribution patterns once early momentum stabilises. This behaviour is typical for pages relying primarily on organic visibility without paid amplification.

Overall, Reach and Views align with expectations for this stage of Cadence Solutions’ social presence and provide a strong foundation for future growth.

Engagement & Conversion Analysis

While Reach and Views indicate awareness, the current level of conversation, reactions, comments, shares and clicks, represents the main area for improvement. The objective is not to outperform impressions, but to convert impressions into meaningful actions such as:

• Website visits
• Messages and inquiries
• Follows and long-term audience growth

This gap between awareness and action highlights the need for paid media to support conversion-focused outcomes.

Video Retention Insights

Analysis of video performance shows a noticeable drop-off after approximately four seconds. This indicates that audience attention is decided very early in the viewing experience.

While longer-form videos remain valuable for storytelling and education, performance data supports tightening video length to align with platform retention benchmarks.

Recommended approach:

• Prioritise strong hooks within the first 3–5 seconds
• Optimise video length to 15–30 seconds, which aligns with average retention rates across social platforms
• Ensure content remains informative and aligned with Cadence Solutions’ positioning

Paid Media Strategy Direction (2026)

To complement organic performance and address conversion gaps, Cadence Solutions’ paid social strategy will focus on the following objectives:

• Message generation via WhatsApp in key markets, including Latin America, the United States and select European regions
• Website conversions with a focus on email capture and lead qualification
• Platform growth specifically increasing high-quality followers aligned with Cadence Solutions’ niche positioning

Paid media will be used strategically to move audiences from awareness to action, reinforcing the value demonstrated through organic content.

Key Takeaways

• Organic Reach and Views are performing as expected and validate current content direction
• Engagement quality and conversion actions represent the primary opportunity for improvement
• Video content is resonating, but early hooks and optimised lengths are critical
• Paid media will play a necessary role in scaling Reach and driving measurable business outcomes

Instagram

Cadence Solutions’ organic Instagram performance has shown strong, consistent improvement over time. While the account experienced a slower start following launch, Reach, Views and Likes have increased steadily as posting frequency and content consistency improved. Instagram is now demonstrating clear momentum as a discovery and awareness channel, with strong indicators that the platform can support future conversion-focused objectives.

Instagram performance has followed a typical growth curve for a newer account. Early activity was limited; however, as the year progressed, engagement and visibility increased. This trend reflects improved alignment with Instagram’s discovery-driven algorithm, which favours consistent posting and clearly defined content themes.

Compared to Facebook, Instagram has shown stronger organic upside during this period, reinforcing its role as a key awareness and consideration channel for Cadence Solutions.

Reach, Views & Engagement

Current data indicates continued upward movement across core metrics, including Reach, Views and Likes. While Shares, Follows and Comments remain opportunities for growth, overall engagement patterns suggest that content is increasingly resonating with the intended audience.

Instagram’s organic strategy has been focused on building momentum over time rather than immediate conversion. The results support this approach, showing improving performance as content volume and consistency increase.

Discovery & Non-Follower Engagement

One of the strongest indicators of Instagram performance is that approximately 92% of views are coming from non-followers over the most recent reporting period. This demonstrates that Instagram is successfully surfacing Cadence Solutions’ content to new audiences.

The primary opportunity moving forward is converting this discovery into:

• Follows
• Website visits
• Direct inquiries

Optimising calls-to-action, profile structure and content sequencing will be essential to improving conversion from non-followers to engaged audience members.

Video Performance & Retention

Video content has been a key driver of Reach and Views. Performance trends indicate that shorter-form videos are effective for capturing attention, while longer-form reels provide value for educational or higher-intent content.

Recommended approach:

• Prioritise concise, high-impact reels for discovery
• Use videos up to 60 seconds selectively for deeper storytelling or instructional content
• Focus on strong hooks within the first few seconds to maximise retention

Posting Cadence & Content Strategy

Data supports maintaining a consistent posting cadence of 3–4 posts per week. Continued use of Stories, engagement with other accounts and intentional hashtag and social SEO strategies will further strengthen visibility and engagement.

This balanced approach allows Cadence Solutions to grow organically without over-reliance on paid Instagram advertising at this stage.

Conversion Focus & Next Steps

While direct business outcomes from Instagram remain limited, current performance trends indicate that the platform is moving in the right direction. As awareness and engagement continue to build, Instagram is well-positioned to support conversion initiatives.

Key objectives moving forward:

• Convert viewers into followers
• Drive qualified traffic to the website
• Increase meaningful engagement actions

With a strong pipeline of planned content and continued optimisation, Instagram will play an increasingly valuable role in Cadence Solutions’ 2026 growth strategy.

Key Takeaways

• Instagram organic performance is trending upward and performing as expected for account maturity
• Content is effectively driving discovery among non-followers
• Engagement quality and follower conversion represent the primary opportunities
• Continued organic focus, supported by selective paid amplification, will drive long-term results

LinkedIn

Cadence Solutions launched its LinkedIn Page in July 2025; therefore, engagement data prior to this period is not applicable. All activity during the reporting window was organic. As expected for a newly launched business page, early performance showed elevated engagement and visibility, followed by a natural tapering as posting frequency normalised. Overall results indicate strong visibility, healthy engagement rates, and a clear opportunity to improve click-driven actions through increased consistency and refinement of content strategy.

Platform Context & Launch Dynamics

At launch, the LinkedIn Page benefited from direct invitations to existing clients, partners, and professional contacts. This network-driven distribution contributed to higher initial engagement levels, which is typical for new business pages on LinkedIn. As the page matured, engagement levels normalised, particularly during periods of reduced posting activity.

This performance pattern aligns with LinkedIn’s algorithm, which initially rewards new pages with increased visibility before stabilising distribution based on consistency and audience interaction.

Impressions, Clicks & Reactions

One of the strongest outcomes during the reporting period has been sustained Impressions, indicating that Cadence Solutions’ content continues to be surfaced to relevant professional audiences. This suggests ongoing interest in the topics and positioning presented.

A decline in Clicks was observed beginning in November. This coincided with intentionally reduced posting frequency due to:

• Development of the Cadence Intonation Matrix (CIM)
• Observation of performance changes during irregular posting periods

While reduced activity slowed click generation, overall Impressions remained resilient, reinforcing LinkedIn’s strength as a visibility and awareness channel for Cadence Solutions.

Strategic Implications

LinkedIn continues to demonstrate strong performance as a B2B awareness and engagement platform for Cadence Solutions. While visibility remains high, the primary opportunity moving forward is increasing:

• Reactions and post-level engagement
• Click-through activity
• Consistent publishing

At this stage, paid LinkedIn advertising is not a priority. The platform is being leveraged primarily for relationship-driven distribution, supported by employee networks and direct audience engagement.

Sales Navigator & Funnel Strategy

Sales Navigator will be utilised to support top-to-bottom funnel activity by enabling targeted outreach, relationship development and direct engagement with high-intent prospects. This approach complements organic content by converting visibility into qualified conversations.

Key Takeaways

• Early high engagement aligns with new-page launch dynamics
• Impressions remain strong despite periods of reduced posting
• Engagement declines correlate with posting, not content relevance
• CTR trends are consistent with audience maturity and seasonal behaviour
• LinkedIn remains a high-value platform for B2B awareness and relationship building

2026 Social Media Strategy

With the data gathered across all platforms, the focus moving forward is to refine and strengthen Cadence Solutions’ social media marketing strategy through deliberate planning and measurable execution. The objective is to translate performance insights into actions that drive sustained engagement, improved conversion signals and long-term audience growth.

Facebook

Organic Facebook activity has proven effective in maintaining awareness, generating impressions and sustaining interest among potential clients. Performance data indicates that content is resonating at an awareness level; however, strategic use of paid media presents a clear opportunity to significantly scale reach and drive more purposeful engagement.

Paid media will be introduced selectively to amplify content that is designed to solve problems and prompt action. Facebook content will be framed around the following principles:

• Challenging assumptions around digital marketing capabilities through solution-oriented messaging
• Positioning the Cadence Intonation Matrix (CIM) as a core framework for identifying problems and determining actionable outcomes
• Using educational and results-driven content to guide audiences through relevant stages of the marketing funnel
• Demonstrating how CIM informs when and how content should be used most effectively

Not all content will be boosted. To avoid ad fatigue (which can result in lower click-through rates, higher cost per click, and negative feedback) paid amplification will be reserved for high-value moments such as product launches, system updates and featured or cornerstone content.

Instagram

Instagram will continue to function primarily as a discovery and engagement platform. Performance insights confirm that short-form, visually engaging content performs best, while longer or information-dense content is better suited to platforms such as Facebook or LinkedIn.

The Instagram strategy for 2026 will focus on:

• Short-form video content not exceeding 60 seconds
• Developing 15–30 second hooks that capture attention through insight and value rather than clickbait-style framing
• Publishing educational content that encourages audiences to explore deeper material on other platforms
• Demonstrating CIM-driven findings and how insights translate into practical marketing strategies

As reach and views continue to scale, Cadence Solutions will maintain a posting cadence of 3–4 posts per week, supported by Stories and engagement with other accounts. This approach is designed to sustain algorithmic visibility while increasing key conversion signals such as profile visits and follows.

LinkedIn

LinkedIn will be leveraged as a B2B-focused education and positioning platform. While the overall approach mirrors Facebook in terms of content quality and strategic intent, reliance on paid media will remain minimal. Instead, emphasis will be placed on high-value organic distribution supported by professional networks.

Key elements of the LinkedIn strategy include:

• Sharing CIM-led insights that identify specific marketing challenges and solutions
• Demonstrating the value of integrated content strategies across platforms rather than isolated execution
• Using CIM to inform marketing strategies that align directly with audience needs
• Educating audiences on full-funnel marketing approaches through practical, data-informed examples

A key advantage on LinkedIn is the ability to extend reach by resharing Cadence Solutions content through team members’ personal networks. This network-driven approach supports credibility, relevance, and sustained visibility among decision-makers.

LinkedIn audiences are time-conscious, and content must justify attention quickly. As such, performance data will continue to guide content positioning to ensure posts are valuable, relevant, and worthy of engagement rather than passively scrolled past.

If you’re ready to apply these insights to your own marketing efforts, reach out to us at info@cadencesolutions.marketing. We’ll review your data, share how CIM informs our strategic approach, and outline how these learnings can translate into a more effective, data-led 2026.