In the Pro Audio and Music Technology space, marketing often misses the mark. We see flashy content and product specs but too often it talks at musicians instead of to them.

After nearly 20 years in the industry, working in studios, performing, selling gear and managing brands, I’ve experienced this disconnect first hand. Whether I was buying new equipment or helping launch a product, I kept asking: Why is this the right product for me? That fundamental question is rarely answered in most marketing strategies.

Cadence Solutions was created to fill that gap. We’re a marketing agency built by musicians for audio and music tech brands. Our mission is to help companies speak directly, authentically and meaningfully to their audience.

Take multi-effects pedals, for example. While traditionally marketed to guitarists, many bedroom producers and studio engineers use them creatively for mixing or sound design. Yet this use case is rarely reflected in campaigns.

That’s where Cadence Solutions comes in. We help brands uncover overlooked user bases and position their products in new, relevant ways, making sure your message resonates with the people who truly matter.

Background

At Cadence Solutions, we understand your products and your audience because we are your audience: musicians, DJs, audio engineers and producers.

My journey began as a DJ in Melbourne, where I became fascinated with sound systems, signal flow and sonic texture. That curiosity led me to study Audio Engineering and Sound Production at SAE, then work across Melbourne studios, eventually diving deep into electronic music production.

Later, I pursued a degree in Contemporary Classical Music at Monash University, where I explored how the studio itself could function as a musical instrument.

As the studio landscape shifted, with more creators working from home and fewer traditional studios, I moved into the music retail space. Having worked in retail since I was 16, the transition felt natural. What drew me in further was brand management: educating store staff and customers about pro audio and music tech quickly became a passion.

Starting in product support at a distributor, I eventually grew into a brand manager role. That’s where I noticed something crucial: profit was often prioritised over product education. Customers walked in knowing what they wanted but not always what they needed and no one asked them. I did.

I was fortunate to work with brands such as Avid Technologies, RME, Teenage Engineering, Elektron, 1010Music and Melbourne Instruments.

That deeper dialogue, understanding the creator’s and brand’s real needs, became the foundation of Cadence Solutions.

What Makes Cadence Solutions Different

We’re not traditional marketers. We’re creators first, people who live and breathe music, gear and production. That perspective shapes how we work with brands.

Here are four ways we stand apart:

1. Musicians First, Marketers Second
   We don’t need a crash course on your audience, we are the audience. From synth nerds to studio engineers, we know what excites, what resonates and what builds trust because we’ve lived it.
2. Marketing to Real Users, Not Just Demographics
   Our content isn’t built from spreadsheets. It’s shaped by real-world experience and use. Whether your product is for live performers or modular synth tinkerers, we ensure the message connects with how it’s actually used.
3. Insight Behind the Data
   Yes, we track ROAS and click-through rates but we also read the conversations happening in forum groups, YouTube comments and in studio meetups. We combine data with genuine insight to shape content that’s both effective and relevant.
4. Creating Connection, Not Just Attention
   We don’t just want your product seen, we want it remembered. Our campaigns spark dialogue, inspire creativity and leave an impression that turns casual viewers into brand advocates.

Our Mission

At Cadence Solutions, our mission is simple: create clarity, provoke creativity and spark curiosity. These aren’t just values, they guide every campaign we build.

1. We Are Not Marketers — We Are Musicians
   We’re part of the culture. In green rooms, on dancefloors, backstage and in studios, we know how musicians think and speak. Our work reflects the language of creators, not corporate scripts.
2. Helping Brands Connect Authentically with Creators
   Today’s audiences are tired of copy-paste marketing. We help brands cut through the noise with honest, relevant, creator-first messaging that earns trust which builds brand loyalty.
3. Bridging the Gap Between Makers and Users
   We translate technical features into creative potential. Whether your audience is just starting out or deep into a modular rig, we craft messages that speak to their real creative journey not just their wallet.

Let’s Get Talking

If you’re ready to go beyond impressions and start impacting your audience, let’s connect.

We’re offering a free 2-hour consultation to explore your goals, define your strategy and help you find your cadence in the market. Contact us today and let’s make your brand part of the creative conversation.