Email remains one of the most powerful and direct ways to connect with your audience. But in an age of constant inbox noise, daily promotions, flash sales and one-too-many Amazon offers, standing out is harder than ever. Important messages often get lost and the unsubscribe button becomes a prized escape hatch.

At Cadence Solutions, our goal is to keep your emails connected, relevant and engaging. We want your subscribers to actually look forward to hearing from you and not scroll past or hit delete. Every message should provide value, keeping your audience coming back to your social channels, website and product offerings.

Our focus? To drive brand awareness and keep your most loyal customers in the loop with:

• What’s new
• What’s coming
• What’s been updated

We do this by designing custom email templates that reflect your brand’s unique style, from visual identity and colour palette to layout and tone.

Then we break your email marketing strategy into two key streams:

Spark Interest
We create compelling content that sparks curiosity and encourages clicks, giving your subscribers a reason to open, read and engage.

Keep Them Updated
We keep your audience informed with timely updates on new releases, upcoming drops and feature improvements.

You might be thinking: “How do we know what our subscribers actually want?” Great question! The answer lies in your data and if you’ve got it, we’ll use it to segment your list and tailor messaging based on what your audience is already engaging with.

No data? Never done email marketing before? That’s totally fine. We’ll help you build a high-quality subscriber list and even ask new sign-ups what they’d like to hear from you.

Our email marketing process includes three key phases:

Planning & Strategy

Every effective email campaign starts with clarity around audience, intent and timing. During the planning and strategy phase, we work closely with your team to define objectives, messaging priorities and success metrics.

Where appropriate, our planning is informed by our in-house audience analysis system, the Cadence Intonation Matrix (CIM). By analysing real-world conversations and behavioural signals, CIM helps us identify what your audience wants to hear, when they’re most receptive and which messages are most likely to drive meaningful engagement.

This insight allows us to build intentional segmentation and campaign structures, from lifecycle journeys to product-driven sends, ensuring each message is relevant, timely and aligned with genuine audience needs.

Template Design & Content

While we’re building the strategy, our design team will begin crafting your email template. If you already have templates in use, we’ll review them and suggest any improvements, making sure they align with your brand’s visual identity and feel polished and on brand.

Content is the heart of every email. We’ll collaborate with your team to define the messaging, gather content and structure it for clarity and impact. We’re not here to overload subscribers with information, we’ll help you prioritise what matters most so each message is clean, focused and compelling.

Email Delivery & Optimisation

Once the strategy, design and content are finalised, we’ll schedule your emails for distribution with built-in optimisation. As marketers, we want to know what’s working and why, so we run A/B tests to compare different versions and identify what resonates best.

From these tests, we track key performance metrics such as:

• Open Rate
• Click-Through Rate (CTR)
• Conversion Rate
• Bounce Rate
• Unsubscribes

You’ll receive a clear report on how the campaign performed, what can be improved and how to increase engagement over time. Data helps us understand what’s landing and where there’s room to grow. With the right insights, your next campaign becomes even stronger.

Let’s talk about getting an engaging email campaign. Contact us today to organise a free quick consultation to see how we can grow your email list.