Cadence Solutions was founded on a simple observation: most marketing in the pro audio and music technology space talks at creators, not to them.

As musicians, engineers and industry professionals ourselves, we’ve spent years inside the same communities as your audience. Using the gear, debating the details and navigating the same decisions. We saw a growing disconnect between how products were marketed and how people actually evaluated, discussed, and bought them.
Cadence Solutions exists to close that gap.

We Don’t Guess. We Listen.

At the core of our approach is a deep belief that the most valuable marketing insight already exists. In real conversations, real frustrations and real decision-making moments.

We combine industry experience with audience intelligence to help brands understand:

• What their audience truly values
• Where friction and hesitation occur
• What actually drives confidence and purchase decisions

This thinking led us to develop the Cadence Intonation Matrix (CIM), our in-house analytical system for transforming fragmented audience conversations into clear, actionable insight. CIM allows us to separate meaningful signal from noise, so marketing decisions are grounded in reality, not assumptions.

A Specialist Agency for Audio & Music Technology

Cadence Solutions is a niche marketing agency focused exclusively on music technology and pro-audio brands.

Because we operate within a defined industry, we:

• Speak the language of your audience
• Understand technical nuance and product complexity
• Translate features into value without oversimplifying

We don’t need to learn your market, we’re already part of it.

From Insight to Execution

Insight only matters if it leads to action. Our role is to turn understanding into execution across the channels that matter most.

Our work spans:

• Social Media Marketing — insight-led content that reflects real conversations and builds authority
• Video Marketing — real-world demonstrations and storytelling that build trust and clarity
• Email Marketing — segmented, relevance-driven communication that nurtures long-term relationships

Each channel is informed by the same foundation: audience insight, intent and behaviour.

How We Work

1. Every engagement begins with understanding before execution.

Our approach typically includes:

• Refinement & Growth
  Continuously improving based on performance, feedback and evolving audience needs.

• Audience & Intent Discovery
  Analysing conversations, behaviours and signals to uncover what truly matters to your audience.

• Insight-Led Strategy
  Translating findings into clear positioning, messaging and channel strategy.

• Focused Execution
  Delivering marketing that speaks directly to your audience with relevance and purpose.

Comprehensive Reporting & Recommendations
We provide detailed performance reports, including actionable insights for future initiatives. This ensures continuous improvement and a strong return on investment.